E12: It’s vital to create celebrities within your business

It's not the company that's selling the product, it's the people. Every business that competes is pretty much the same in almost every field. What differentiates you?

 

Your product might not always be the differentiator, but your personality is. That's why creating celebrities within your company will infuse their personality into the brand and evoke authenticity, excitement, and uniqueness.

 

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